Βιώσιμη ανάπτυξη και το φαινόμενο της πράσινης παραπλάνησης (Greenwashing) απο τη σκοπία του καταναλωτή
Sustainable development and the phenomenon of greenwashing from a consumer perspective
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Keywords
Greenwashing ; Πράσινη επιχειρηματικότητα ; Πράσινη παραπλάνηση ; Βιώσιμη ανάπτυξη ; Πράσινες ετικέτεςAbstract
The idea of sustainable development has drawn more attention as the world's
environmental, social, and economic problems worsen. By looking at definitions,
frameworks, and the development of sustainable development over time, this thesis
investigates the fundamentals of economic, social, and environmental sustainability.
The issue of greenwashing—business tactics that make exaggerated claims of
environmental responsibility—is a major area of concern. Greenwashing deceives
consumers who care about the environment and eventually jeopardizes sustainability
initiatives. In order to evaluate public perceptions of greenwashing, including
awareness, consumer attitudes toward corporate sustainability claims, and faith in
eco-labels, the study uses empirical data and a review of the literature. The results
point to knowledge gaps and behavioral trends that affect how consumers make
decisions. This thesis seeks to close these gaps in order to increase environmental
claim transparency, business accountability, and support a genuinely sustainable
economic model. To create a market where consumers may make knowledgeable,
ecologically conscious decisions, greenwashing must be addressed.
Postgraduate Studies Programme
Βιοοικονομία, Κυκλική Οικονομία και Βιώσιμη ΑνάπτυξηDepartment
Σχολή Οικονομικών, Επιχειρηματικών και Διεθνών Σπουδών. Τμήμα Οικονομικής ΕπιστήμηςNumber of pages
86Language
GreekCollections
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Αναφορά Δημιουργού-Μη Εμπορική Χρήση-Όχι Παράγωγα Έργα 3.0 Ελλάδα
Αναφορά Δημιουργού-Μη Εμπορική Χρήση-Όχι Παράγωγα Έργα 3.0 Ελλάδα