Η ικανοποίηση των καταναλωτών των εκπαιδευτικών υπηρεσιών
This research examined the satisfaction of students in the context of higher education, particularly exploring the influence of the perception of education as a consumer good and the role of various demographic characteristics. The study employed a quantitative approach to gather responses from students, primarily focusing on their satisfaction with various aspects of their educational experience, their attitude towards education as a consumer good, and the differing opinions of participants based on their demographic characteristics. Our findings demonstrated a high level of satisfaction with teaching quality, course variety, and opportunities for personal development. Additionally, students generally view their education as a valuable economic investment. However, significant areas of concern were also revealed, such as dissatisfaction with administrative staff and inadequacy of learning resources. Demographic differences played a significant role in shaping students' perspectives. Specifically, students who were employed or pursuing a doctoral degree exhibited higher levels of satisfaction, while those paying tuition fees were more inclined to perceive education as an economic commodity. Despite the inherent limitations of a single, cross-sectional study, this research provides valuable insights into the complex dynamics of student satisfaction and its socio-economic implications. It underscores the need for targeted interventions and policy changes to address the identified areas of dissatisfaction and enhance the overall student experience.