Η ικανοποίηση των καταναλωτών των εκπαιδευτικών υπηρεσιών
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Keywords
Ικανοποίηση ; Καταναλωτής ; Εκπαιδευτικές υπηρεσίες ; Τριτοβάθμια εκπαίδευσηAbstract
This research examined the satisfaction of students in the context of higher education,
particularly exploring the influence of the perception of education as a consumer good
and the role of various demographic characteristics. The study employed a quantitative
approach to gather responses from students, primarily focusing on their satisfaction
with various aspects of their educational experience, their attitude towards education as
a consumer good, and the differing opinions of participants based on their demographic
characteristics. Our findings demonstrated a high level of satisfaction with teaching
quality, course variety, and opportunities for personal development. Additionally,
students generally view their education as a valuable economic investment. However,
significant areas of concern were also revealed, such as dissatisfaction with
administrative staff and inadequacy of learning resources. Demographic differences
played a significant role in shaping students' perspectives. Specifically, students who
were employed or pursuing a doctoral degree exhibited higher levels of satisfaction,
while those paying tuition fees were more inclined to perceive education as an
economic commodity. Despite the inherent limitations of a single, cross-sectional study,
this research provides valuable insights into the complex dynamics of student
satisfaction and its socio-economic implications. It underscores the need for targeted
interventions and policy changes to address the identified areas of dissatisfaction and
enhance the overall student experience.