Υπηρεσιες ξενοδοχειακών επιχειρήσεων παρεχόμενες με τη μορφή εφαρμογών κινητών τηλέφωνων (mobile apps)
Hotel business services provided in the form of mobile applications (mobile apps)
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Keywords
Mobile applications ; Hotel business ; Guest experience ; Market size ; AdvantagesAbstract
This thesis entitled "Services of hotel businesses provided in the form of mobile applications (Mobile Apps)" aims to investigate the use of mobile applications in the hotel industry. The study begins by defining mobile apps and highlighting their differences from web-based applications. It discusses the features, advantages and limitations of mobile apps compared to websites, including factors such as immediacy, compatibility, upgradeability, discoverability, reach and cost. The thesis also examines the differences in appearance between website content and mobile app content, focusing on screen size, layout, navigation, font size, images, graphics, and interactivity. The second chapter focuses on the use of mobile applications in the tourism industry, exploring different application areas, market size and usage statistics worldwide, in the European Union and specifically in Greece. The importance of mobile applications in travel planning, navigation, tourist information, food, transport, language translation, virtual and augmented reality is highlighted. The chapter also presents market size forecasts and usage statistics, indicating the growing popularity and demand for mobile applications in the tourism sector. Chapter 3 delves into the specific use of mobile applications in the hotel business, analyzing their features, capabilities and best practices from Greece and abroad. It emphasizes the concept of customer co-creation and the role of mobile applications in facilitating business-customer interaction. It explores the potential of hotel mobile applications, such as making the booking and check-in experience easier, memorizing detailed data, providing a sense of security, avoiding language barriers and offering information and services. The chapter also discusses the integration of virtual reality (VR) technology into hotel applications to improve the user experience and presents examples of hotels using VR technology. Furthermore, the thesis discusses the drawbacks of mobile applications, such as development costs, ongoing maintenance, approval requirements and user involvement. It discusses concerns related to security, reliability, legitimacy and customer satisfaction in the tourism sector. Case studies of hotel applications in Greece and abroad are presented, which highlight the advanced features and functionality of mobile applications from established hotel chains. This thesis provides an in-depth analysis of the use of mobile applications in the hotel business, exploring their features, advantages and limitations. It examines the areas of application in the tourism industry, market size and usage statistics worldwide, in the European Union and specifically in Greece. Overall, the study presents good practices from both Greece and abroad, highlighting the potential and benefits of mobile applications for hotels. In addition, the thesis addresses the disadvantages of mobile applications and presents case studies of hotel applications in Greece and abroad. The findings of the research highlight the growing importance of mobile applications in the hotel industry. Mobile apps offer significant advantages, such as improved communication, enhanced guest experience and increased revenue. Market size projections and usage statistics show a growing demand for mobile apps in the tourism sector. Case studies demonstrate successful mobile app deployments in Greece and abroad, highlighting their positive impact on guest satisfaction and overall hotel operations. By adopting mobile apps, hotels can stay ahead in a rapidly evolving industry and meet the growing expectations of tech-savvy travelers.
Postgraduate Studies Programme
Οικονομική και Επιχειρησιακή ΣτρατηγικήDepartment
Σχολή Οικονομικών, Επιχειρηματικών και Διεθνών Σπουδών. Τμήμα Οικονομικής ΕπιστήμηςNumber of pages
77Language
GreekCollections
Except where otherwise noted, this item's license is described as
Αναφορά Δημιουργού-Μη Εμπορική Χρήση-Όχι Παράγωγα Έργα 3.0 Ελλάδα
Αναφορά Δημιουργού-Μη Εμπορική Χρήση-Όχι Παράγωγα Έργα 3.0 Ελλάδα