Α.Ξ.Ε. στα Βαλκάνια – Μελέτη περίπτωσης της εταιρείας Chipita
F.D.I. in Balkans – Case study of Chipita S.A.
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Άμεσες ξένες επενδύσεις ; Βαλκάνια ; Επέκταση ; Στρατηγική ; Chipita ; ΒουλγαρίαAbstract
The subject of this diploma thesis was the research on Foreign Direct Investments (F.D.I.) in the host countries and in the countries of origin. The role of F.D.I. in Greece was studied as well as the importance of Greek investments in the Balkan countries. Also, this thesis analyzes the reasons and objectives of companies that attempt to invest abroad to expand their activities.
Furthermore, the F.D.I. have brought significant advantages to many companies, business markets and trade relations between the countries. Each government have to take these data more seriously in shaping their states' policy.
More specifically, the study focused on the investment activities of Chipita S.A. at Bulgaria. The selection criteria of the Chipita were analyzed for this specific market and the Group’s expansion strategy in the neighboring countries, based on its successful course in the Bulgarian market.
Postgraduate Studies Programme
Οικονομική και Επιχειρησιακή ΣτρατηγικήDepartment
Σχολή Οικονομικών, Επιχειρηματικών και Διεθνών Σπουδών. Τμήμα Οικονομικής ΕπιστήμηςNumber of pages
107Language
GreekCollections
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Αναφορά Δημιουργού-Μη Εμπορική Χρήση-Όχι Παράγωγα Έργα 3.0 Ελλάδα
Αναφορά Δημιουργού-Μη Εμπορική Χρήση-Όχι Παράγωγα Έργα 3.0 Ελλάδα