Το νευρομάρκετινγκ ως ισχυρή στρατηγική ανάπτυξης των νεοφυών επιχειρήσεων
Neuromarketing as a strong growth strategy of startups
View/
Keywords
Neuromarketing ; Startups ; Νεοφυής επιχειρηματικότηταAbstract
In this dissertation, there will be a reference to the classic concept of marketing, while the new
trend of neuromarketing will be analyzed in depth. His innovative techniques will be developed
and compared with traditional marketing methods. Special mention will be made of the
consumer, his behavior and the factors that affect it. One area that will be presented, in this
dissertation, is the startups ecosystem and how neuromarketing tools can influence it and
contribute to its development. In addition, how innovation affects both the consumer and the
decision-making of companies as well as the ethics part of neuromarketing tools. Finally, there
will be analyzed case studies of both multinational companies and start-ups and how
neuromarketing has helped to shape decisions and their strategy. Both the bibliographic review
method and the interview method will be used for case studies. Although the ecosystem of startups in Greece is developing rapidly, especially in the last 5 years, in contrast to the grand
scheme of things, we observe that neuromarketing techniques can play an important role.
Postgraduate Studies Programme
Οικονομική της Εκπαίδευσης και Διαχείριση Εκπαιδευτικών ΜονάδωνDepartment
Σχολή Οικονομικών, Επιχειρηματικών και Διεθνών Σπουδών. Τμήμα Οικονομικής ΕπιστήμηςNumber of pages
77Language
GreekCollections
Except where otherwise noted, this item's license is described as
Αναφορά Δημιουργού-Μη Εμπορική Χρήση-Όχι Παράγωγα Έργα 3.0 Ελλάδα
Αναφορά Δημιουργού-Μη Εμπορική Χρήση-Όχι Παράγωγα Έργα 3.0 Ελλάδα