Άμεση ξένη επένδυση: η περίπτωση της Jumbo στην Κύπρο και στην Βουλγαρία
Foreign direct investment: the case of Jumbo in Cyprus and Bulgaria
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Keywords
Άμεσες ξένες επενδύσεις ; Κύπρος ; Βουλγαρία ; JumboAbstract
Globalization is a continuous process of strengthening the degree of interdependence
and interaction of markets around the world. It is a more complex form of
internationalization that includes some degree of functional integration of
internationally dispersed economic activities. The degree of internationalization of a
company's activities depends on the proportion of its domestic and international
activities, while, in relation to the latter, the role of Foreign Direct Investment is very
important. On the other hand, Foreign Direct Investment (FDI) is seen as a great tool in
the course of globalization and has an important role in the economic development of
many countries, through the quality upgrade of their infrastructure, the improvement of
technical skills, the skills of entrepreneurs and financial resources, in relation to the
income of the country of investment and foreign exchange.
In the present work, after presenting and analyzing in a comprehensive and relatively
concise way the theoretical outline of Foreign Direct Investment, we will outline in the
next section the basic data concerning the historical route, the structure, the
organization chart and the basic financial data of JUMBO. Then, and after a general
presentation of the political context and the economic, business and investment
environment of Cyprus, we will try to present the financial data of the presence of
JUMBO in Cyprus, concluding with a detailed SWOT analysis for a holistic critical
approach to the investment venture. Moving proportionally, after presenting data
regarding the political context, the economic environment and the presence of Greek
companies in Bulgaria, we will enter in detail the presentation of the financial data of
JUMBO's investment presence in Bulgaria, finally heading again to a full SWOT
analysis. In closing, we will present on a coherent basis our conclusions about
JUMBO's investments in these two countries, attempting to obtain a panoramic
overview of the investment philosophy of the company in general.