Η συμβολή της κρουαζιέρας στην τοπική και περιφερειακή ανάπτυξη: η περίπτωση της Ελλάδας
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Keywords
Κρουαζιέρα ; Παγκόσμια αγορά ; Αγορά της Μεσογείου ; Ελλάδα ; Οικονομικές επιπτώσεις ; Τοπική και περιφερειακή ανάπτυξηAbstract
This thesis is primarily an attempt to record the prevailing conditions in cruise industry and its characteristics globally in the context of demand and supply. Then, the research focuses its interest on Mediterranean and the share of the Greek cruise industry on this region. Mindful of the fact that geopolitical conditions have an important impact on a destination’s reputation and attractiveness, it is investigated whether the unstable political environment of Eastern Mediterranean, had implications to the number of arrivals at Greek cruise ports. Also, supply and demand of cruise industry in Greece is analysed and the characteristics of the most important Greek ports are noted. Finally, following the above, an estimation of the economic impact of the cruise industry in Piraeus takes place through case study research.