Ο ρόλος των ψυχολογικών παραγόντων στην γυναικεία επιχειρηματικότητα στην Ελλάδα σε περίοδο οικονομικής κρίσης
The role of psychological factors on female entrepreneurship in a turbulent economic environment such as Greece

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Keywords
Γυναικεία επιχειρηματικότητα ; Ελλάδα ; Θεωρία TPB ; Θεωρία SDT ; Κίνητρα ; Επιχειρηματικότητα ; Women entrepreneurship ; Greece ; TPB theory ; SDT theory ; Motivation ; EntrepreneurshipAbstract
The currest dissertation examines the role of psychological factors in women (female) entrepreneurship in a turbulent economic environment such as Greece. The study is based on a sample of 268 women in Greece. The final model indicates that personal attitudes, subjective norms and perceived behavioural control influence entrepreneurial intentions directly, while autonomous and controlling motives are linked to entrepreneurial intentions indirectly via personal attitudes and perceived behavioural control respectively.