Ανάπτυξη επιχειρηματικής ιδέας: business model για startup στην οικονομία διαμοιρασμού
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Keywords
Επιχειρηματική ιδέα ; Επιχειρηματικό μοντέλο ; Οικονομία διαμοιρασμού ; Επιχειρηματικότητα ; Καινοτομία ; Νεοφυείς επιχειρήσεις ; Business idea ; Business model ; Sharing economy ; Entrepreneurship ; Innovation ; Startup companiesAbstract
The purpose of this study is to analyse the development of a business idea using the
business model canvas. To be more specific, we seek to analyse the development of a
business idea in the sharing economy. Prior to presenting the new business venture and
setting up its business model, a comparative analysis of case studies of two similar
business ventures precedes. Namely, the companies whose business models are being
analysed are Uber and Airbnb. These companies were selected on the basis of their
involvement in the sector of the sharing economy, their growing expansion and the
impressive capitalisation. The aim of the comparative analysis of the business models of
these two successful companies of sharing economy is to learn useful lessons in order
to investigate whether they can be applied and to what extent for the development of the
business model of the business venture proposed in this dissertation. The bibliographic
sources include articles, online business editorials, company sites, reports, publications,
newspapers and databases of companies that reflect the course of the aforementioned
firms so far and provide useful insights for further research and implementation into new
business ideas.
Postgraduate Studies Programme
Οικονομική και Επιχειρησιακή ΣτρατηγικήDepartment
Σχολή Οικονομικών, Επιχειρηματικών και Διεθνών Σπουδών. Τμήμα Οικονομικής ΕπιστήμηςNumber of pages
113Language
GreekCollections
Except where otherwise noted, this item's license is described as
Attribution-NonCommercial-NoDerivatives 4.0 Διεθνές
Attribution-NonCommercial-NoDerivatives 4.0 Διεθνές