Η διοίκηση των σχέσεων που διέπουν τη διαδικασία της ναύλωσης, με στοιχεία από την ελληνική ποντοπόρο ναυτιλία
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Keywords
Διαχείριση πελατειακών σχέσεων ; Ναυλώσεις ; Ελληνική ναυτιλία ; Customer Relationship Management (CRM) ; Greek shipping ; CharteringAbstract
Customer Relationship Management (CRM) is the most powerful and efficient approach on building and maintaining relationships with customers. CRM is a business strategy which targets on developing longtime, mutually profitable, individual relationships between costumer-company. In an international business environment, highly volatile and competitive, such us Maritime Shipping Sector, the improvement of customer relationships is out most important. In this thesis, a review is being made on the relationships that govern chartering process internationally, while special attention is being paid in Greek Shipping Sector, which has a prominent role on global trade and Greek economy.