Η διοίκηση των σχέσεων που διέπουν τη διαδικασία της ναύλωσης, με στοιχεία από την ελληνική ποντοπόρο ναυτιλία
View/
Keywords
Διαχείριση πελατειακών σχέσεων ; Ναυλώσεις ; Ελληνική ναυτιλία ; Customer Relationship Management (CRM) ; Greek shipping ; CharteringAbstract
Customer Relationship Management (CRM) is the most powerful and efficient approach on building and maintaining relationships with customers. CRM is a business strategy which targets on developing longtime, mutually profitable, individual relationships between costumer-company. In an international business environment, highly volatile and competitive, such us Maritime Shipping Sector, the improvement of customer relationships is out most important. In this thesis, a review is being made on the relationships that govern chartering process internationally, while special attention is being paid in Greek Shipping Sector, which has a prominent role on global trade and Greek economy.
Postgraduate Studies Programme
ΝαυτιλίαDepartment
Σχολή Ναυτιλίας και Βιομηχανίας. Τμήμα Ναυτιλιακών ΣπουδώνNumber of pages
75Language
GreekCollections
Except where otherwise noted, this item's license is described as
Attribution-NonCommercial-NoDerivatives 4.0 Διεθνές
Attribution-NonCommercial-NoDerivatives 4.0 Διεθνές