Μελέτη για τη καταναλωτική συμπεριφορά των φοιτητών
This paper refers to "study the consumer behavior of students." Towards this direction was an attempt enlarged review of Greek and international columnist. The work is based on material gathered through questionnaires on-site survey of students in Athens. The purpose of this study was to investigate the factors that motivate students to consume. The main results emerging from research is that the consumer behavior of students depends largely on a set of factors that determine the incentives that urge to shop, such as individual and family income, the role of the media to influence markets and basic needs.