Red ocean vs blue ocean strategies
SubjectΣτρατηγικός σχεδιασμός ; Στρατηγικός σχεδιασμός -- Περιβαλλοντικές απόψεις ; Επιχειρηματικότητα ; Ανταγωνισμός επιχειρήσεων
This paper is about the strategies that a company can adopt in order to get a competitive advantage over its rivals, and thus be successful (Red Ocean Strategies). We also tried to explain what actually entrepreneurship is, to be able to understand why the corporate strategies are formed as they do, and why companies are choosing to follow them. The following project is a part of our master thesis that we will present for the University of Piraeus for the MBA-TQM master department. The thesis’ goal is to present the Red and Blue Ocean Strategies and give an answer to weather innovation as a tool of Blue Ocean Strategy can help the companies to exit the current economic crisis. We will introduce the aspects of Red Ocean Strategies that most of the companies use around the world, and then we will compare the advantages and disadvantages of using Blue Ocean Strategies. The concept of Blue Ocean Strategies is new in the business world as it was first published in 2005 in the book/manual ‘blue ocean strategy, by W. Chan Kim and Renee Mauborgne. By that we can see that there is a lot of interest by the business people and academics around the world about that subject. Blue ocean theory could help enterprises focus in another philosophy on how to attract market share from their competitors, as the current competition strategies are partly responsible for the prevailing economic crisis. Blue ocean strategy could be a way out of the crisis and a way to achieve economic and social benefit.