Μοντελοποίηση χρηστών ηλεκτρονικού καταστήματος προϊόντων Πληροφορικής
Ρενιέρης, Λουκάς Ε.
SubjectΗλεκτρονικό εμπόριο -- Υπολογιστών προγράμματα ; Ηλεκτρονικό επιχειρείν ; Electronic data processing
It is common sense that more and more people nowadays use Internet in a daily basis and that it plays an important role in their life. Business all over the world try to take advantage of the fact that Internet has grown so much, by developing e-commerce sites so that they can expose their products at a more global level, trying to increase their profits and offering customers the ability to buy products with a simple click from the safety of their houses. At the start, e-commerce was faced by the customers with distrust, but today is undoubtedly one of the most popular types of commerce, attracting loyal fans day by day. The target of this thesis is to elect the use of techniques that can contribute to the optimization of promoting products to the people, so that users can find more easily what they search for and for business to grow up. Our ally in this effort is the User Modeling theory through which we will try to cluster users in categories, depending on their moves and preferences, targeting this way to provide services to users as being a group, no individuals. For this purpose a test-bed e-shop that sells technology products was created, so we could collect all the necessary data needed to interprete the effect of user modeling in a modern environment of e-commerce.