Ανάλυση βιωσιμότητας εταιρίας φυσικών καλλυντικών
Λιάρος, Γεώργιος Σ.
The main subject of this study is to examine the natural cosmetic company of Apivita and her decision on how to implement her investment plans in order to maintain or even to improve the company's advantage over the competition. This study is going to accurately demonstrate all the necessary instruments regardless the findings and always in conjunction with the company's investment plans. In addition, a number of valuable information is going to be extracted through the findings from all the financial reports, the SWOT Analysis, PEST Analysis, the Business Model Canvas, the Accounting Ratios, and the Feasibility Studies. Moreover, it is also presented in a detailed way the environment that the company operates within Greece as well as internationally, trying to identify the company's strengths, weaknesses, opportunities and threats in cosmetology, as one of the leading companies globally in the field. This analysis appears to be of vital importance for the company since the governing body of Apivita since after that, it will be able to take a series of strategic decisions for the company's finances. As a result, it is expected to find out more about the company's financial condition, giving her the opportunity either to continue being the global leader or to adjust her movements within the field. It is important to point out that this financial analysis will be of vital importance for the company's future strategic position. Thus, the correct implementation of the findings seems to be one of the hardest issues of this study. During the study, the excellent financial condition of Apivita was evident, allowing her a substantial profitability through the examined period and although the prolonged financial crisis that has heat the country. The willingness of the company for exports as well as her investments on the field of Research and Development, remains the only evident explanation for her good financial condition. As a result, the company can justify any possible willingness for Finance through any financial institution, or even through the shareholders, in order to maintain her strategic advantage within the field