Η φαρμακευτική αγορά στην Ελλάδα και ο εκσυχρονισμένος ρόλος του ιατρικού επισκέπτη

Κολέτσου, Αικατερίνη

The pharmaceuticals market in Greece and the modernized role of clinical visitor

Master Thesis

Author

Κολέτσου, Αικατερίνη

Date

2016

Abstract

The main feature of today’s society is the global economic crisis with consenguences to social and humanitarian crisis. The role of the pharmaceutical industry considers essential, since they aren’t manage an ordinary product but an indispensable product related to public health, prevention and promotion of the general health of people. The clinical visitor is the link between the pharmaceutical companies to doctors, pharmacists and people who are responsible about health. Represents the company and for that they should be constantly informed about the new and old drugs, for the advantages and disadvantages, and also the market competition. His knowledge is varied and consists of basic knowledge anatomy, toxicology, pharmacology, marketing and sales promotion. Through this our work was given the opportunity to study the various aspects of the activities of the clinical visitor and to explore the role of the modern pharmaceutical market. The aim was to determine the necessity of the clinical visitors in the pharmaceutical market and also to stress the modernization of the role to become viable. Clearly this study is a little effort detection of the work and role of the clinical visitor and we consider that it would be particularly useful for further consultation of this specialty.

Postgraduate Studies Programme

Οικονομικά και Διοίκηση της Υγείας

Department

Σχολή Οικονομικών, Επιχειρηματικών και Διεθνών Σπουδών. Τμήμα Οικονομικής Επιστήμης

Number of pages

Language

Greek

URI

https://dione.lib.unipi.gr/xmlui/handle/unipi/9566

Collections

Τμήμα Οικονομικής Επιστήμης

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