dc.description.abstractEN | The shipping industry is one of the world’s most complex, unpredictable, difficult-to-manage, yet interesting, lively and profitable business sectors. It goes without saying, that the Greeks have been a maritime nation since the times of ancient Greece. Today, shipping continues to be one of the country's most important industries. Throughout the years the Greeks managed to become literally leaders in this specific industry and to cultivate and maintain a huge legacy of knowledge and expertise. Successful strategy implementation, along with other elements such as intelligence, insight and nerve, has always been one of their aces up in their sleeves. Without a targeted strategic plan, nothing of what they have accomplished and brought them to the top would have been true. The way strategy is constructed and applied in the Greek firms is the main point of the dissertation. The many types of strategy in the shipping firms are also analyzed. The role of the owner and the manager when implementing a specific strategy are furthermore discussed in the pages to follow. Finally, a relevant questionnaire is conducted, distributed to firms and analyzed, in order to have a more detailed point of view on the subject. After having studied this essay, the reader will be in position of understanding what shipping strategies are, how they are implemented in the shipping sector, and to what purposes/goals they aim. | el |