Οικονομικές αξιολογήσεις και επιχειρησιακές στρατηγικές για βιώσιμη ανάπτυξη : ανάλυση νέων επιχειρηματικών μοντέλων στις διεθνείς αγορές

Γρηγοριάδου, Ελένη

Economic evaluation and strategic approaches to sustainable development : exploring new business models in international markets

Master Thesis

Author

Γρηγοριάδου, Ελένη

Date

2026-01

Abstract

This thesis examines the relationship between economic evaluations and business strategies for sustainable development, focusing on how ESG principles(Environmental, Social, Governance) and digital transformation are reshaping the business models in international markets. In an era of environmental challenges and rapid technological advancement, sustainable entrepreneurship has become one of the most significant strategies for achieving long term competitiveness. The study follows a qualitative research approach analyzing three leading companies in their respective sectors (Motor Oil Hellas, Tesla Inc, Unilever) .The analysis explores how these organizations adopt ESG principles in their business operations and strategies, how they utilize emerging digital technologies and how these practises contribute to the creation of long term prosperity. Finally, a comparative analysis among the companies highlights that sustainable development strategies and technological innovation are the key drivers of competitive advantage and resilience in the global market

Postgraduate Studies Programme

Οικονομική και Επιχειρησιακή Στρατηγική

Department

Σχολή Οικονομικών, Επιχειρηματικών και Διεθνών Σπουδών. Τμήμα Οικονομικής Επιστήμης

Number of pages

Language

Greek

URI

https://dione.lib.unipi.gr/xmlui/handle/unipi/18998

Collections

Τμήμα Οικονομικής Επιστήμης

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Αναφορά Δημιουργού-Όχι Παράγωγα Έργα 3.0 Ελλάδα