Ανάλυση σχεδιασμός και υλοποίηση ηλεκτρονικού καταστήματος με μοντελοποίηση χρηστών (Συστήματα Σύστασης - Recommender Systems)
Θέμελης, Ευθύμιος Ο.
SubjectΗλεκτρονικό επιχειρείν ; Διαδικτυακό μάρκετινγκ ; Electronic data processing ; Recommender systems (Information filtering) ; Αλγόριθμοι
Users of the Internet browsing through its sites face a superabundance of information which makes it difficult to locate the information, products, news videos etc related to their needs. Each user is different from the other in terms of interests or needs which can be taken into account so that through various algorithms information will be filtered and users will be presented with those products and services closest to their needs and interests. This is the job of recommender systems. Such systems use special algorithms which process data that concerns the user (demographic data), or data that is related to products and services (like the cost of a product) and their evaluation and then estimate which products, services or news could interest certain users. In other words, they make tailor made suggestions about services or products. Some algorithms process data that concerns the user, other data that concerns the products and other data that concerns both. In this current thesis we designed and implemented an electronic shop which is completely functional as far as both the customer and the administrator are concerned. In addition, we developed and put into effect various recommender systems so that the system filters the products and it can suggest those closest to the needs and interests of the user. In other words the system can point out tailor made suggestions to the user.