Στοχευμένες καμπάνιες χρησιμοποιώντας τις δυνατότητες των κινητών συσκευών
| dc.contributor.advisor | Αλέπης, Ευθύμιος | |
| dc.contributor.author | Κοζομπόλης, Ιωάννης | |
| dc.date.accessioned | 2018-07-10T07:40:15Z | |
| dc.date.available | 2018-07-10T07:40:15Z | |
| dc.date.issued | 2018-06 | |
| dc.identifier.uri | https://dione.lib.unipi.gr/xmlui/handle/unipi/11305 | |
| dc.format.extent | 76 | el |
| dc.language.iso | en | el |
| dc.publisher | Πανεπιστήμιο Πειραιώς | el |
| dc.rights | Attribution-NonCommercial-NoDerivatives 4.0 Διεθνές | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/4.0/ | * |
| dc.title | Στοχευμένες καμπάνιες χρησιμοποιώντας τις δυνατότητες των κινητών συσκευών | el |
| dc.title.alternative | Targeted campaigns using the power of mobile devices | el |
| dc.type | Master Thesis | el |
| dc.contributor.department | Σχολή Τεχνολογιών Πληροφορικής και Επικοινωνιών. Τμήμα Πληροφορικής | el |
| dc.description.abstractEN | We all know about the advertisement campaigns or simple campaigns. In our days, it is the most profitable way for promotional activities, sharing content and attracting interest. The main idea is a series of messages that aim to convince and urge the users. The dissertation focuses on the power of mobile devices and how that can be exploited in order to design targeted campaigns. A mobile device is possible to provide useful information about user activities, interests and location. Imagine a mobile application that has the ability to recognize the exact location every time a user accesses the location service. Furthermore, think how easily a mobile application could access personal data, activities, education and interests from social media such as Facebook. There is a way to incorporate all of these features into one large company mobile application. The application will save this information in a database. An admin tool will manage this data in order to design targeted campaigns for these users. By having a lot of information, we could increase the effectiveness of the campaigns. Also, the campaigns will not be disturbing and they will be appealing to the right users | el |
| dc.contributor.master | Προηγμένα Συστήματα Πληροφορικής | el |
| dc.subject.keyword | Campaigns | el |
| dc.subject.keyword | Advertising campaigns | el |
| dc.subject.keyword | Mobile devices | el |
| dc.subject.keyword | Smartphones | el |
| dc.subject.keyword | Web application | el |
| dc.subject.keyword | Web services | el |
| dc.subject.keyword | Android application | el |
| dc.subject.keyword | Spring boot | el |
| dc.subject.keyword | Post- greSQL | el |
| dc.subject.keyword | Location service | el |
| dc.subject.keyword | Facebook graph API | el |
| dc.subject.keyword | Target campaign | el |
| dc.subject.keyword | Simple notification | el |
| dc.subject.keyword | REST API | el |
| dc.date.defense | 2018-05-30 |
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Τμήμα Πληροφορικής
Department of Informatics
Εκτός από όπου διευκρινίζεται διαφορετικά, το τεκμήριο διανέμεται με την ακόλουθη άδεια:
Attribution-NonCommercial-NoDerivatives 4.0 Διεθνές
Attribution-NonCommercial-NoDerivatives 4.0 Διεθνές