Εξαγωγικές προοπτικές & στρατηγικές του ελληνικού επίπλου
AdvisorΤσόγκας, Μάρκος - Μάριος
SubjectΈπιπλα -- Βιομηχανία και εμπόριο
The study explores the domestic market of "Domestic Furniture". In particular, it describes the structure of the industry and highlights the main factors influencing the demand for the products under consideration. Key financial figures of several (manufacturing and importing) companies are presented based on their published balance sheets. A separate section analyzes the size of the domestic market (sales value) of household furniture. The main conclusions drawn from the study are outlined and the trends in the market and the prospects for development are highlighted. In the context of this study, a survey was conducted in enterprises of the household furniture industry. A number of data have been collected from ICAP Databank ELSTAT, Eurostat, etc. The aim of this dissertation is to present, define and analyze the exportation perspectives of the domestic furniture in Greece presenting also the difficulties that the field faced during the economic crisis. A literature review will define the Greek market of the domestic furniture and it will analyze the exports of domestic furniture of Greek branches. Analyzing the course of the exports, in a studied field before and during the economic crisis, it will be easier for the reader to understand the current position of the branches nowadays. SWOT analysis will be tried in order to highlight the trends of marketing that the companies’ uses in order to achieve their goal in exports. Finally, at the end of this dissertation, a refer to the finding of our research will be tried commenting them but also conclusions and proposals for further research will be presented.