Πηγές χρηματοδότησης επιχειρήσεων στην οικονομική κρίση

Θεοδωροπούλου, Μαριάννα

Funding sources in economic crisis

Master Thesis

Author

Θεοδωροπούλου, Μαριάννα

Date

2016-09

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Abstract

During these difficult economic times which our country faces, there are many elements that have changed both at internal and external business environment. In this study, we will try to give a special analysis to the financial environment as a lever to promote competitiveness. The businesses survival today is a potential factor in the overall economic development as the most important source of jobs, business dynamism and innovation. The development of the business sector, contributes to improving the living standards of a country's residents and thus actively participate in achieving national goals. Nowadays businesses are not simply invited to survive but to stand out in a diverse competitive environment. At this point it is necessary to analyze all the alternative business financing methods, a vital point in order to be able to implement business ideas and plans and to simultaneously address the potential limitations and threats. The necessity of continuous support of businesses is now obvious. Businesses are the most enlivening part of the economy of each country, according to Greek and international organizations researches. It is clear that because of the economic and political climate prevailing today in the Greek and global economy , there is no significant progress in terms of financing conditions, however it must be given high priority in order to increase competitiveness of businesses and economies. Especially in Greece, which continues to receive blows from the economic crisis, strengthen business financing is necessary. At the same time changes should be made on the mentality concerning domestic business, which is currently reflected in the limited understanding of market globalization , the inefficient organization and management of enterprises, and in planning and implementing specific strategy. In the present study, we will first deal with the traditional financing of modern business. Then we will see how the global economic crisis affected the ways of business financing and how they evolved and stood, adapting to new conditions. In the last chapter we will study the company MELLON TECHNOLOGIES SA. During the analysis of this multinational company and using its economic situations, we will try to discern how funding is usually used and how the economic crisis has affected company’s choices in this area. At the same time, we will make an analysis of its key ratios, so as to derive information on the experience so far and for its future development.

Postgraduate Studies Programme

Οικονομική και Επιχειρησιακή Στρατηγική

Department

Σχολή Οικονομικών, Επιχειρηματικών και Διεθνών Σπουδών. Τμήμα Οικονομικής Επιστήμης

Number of pages

Language

Greek

URI

https://dione.lib.unipi.gr/xmlui/handle/unipi/9990

Collections

Τμήμα Οικονομικής Επιστήμης

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