Εφαρμοσμένο φαρμακευτικό μάρκετινγκ στην σύγχρονη αγορά υγείας
Pharmaceutical strategy marketing in healthcare system
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Keywords
Φάρμακα ; Φαρμακευτικές επιχειρήσεις ; Φαρμακευτική αγορά ; Χρόνια αποφρακτική πνευμονοπάθεια ; ΜάρκετινγκAbstract
In this work you study the implementation of modern marketing by pharmaceutical
companies. Completing theoretically existing and constantly changing situation in the
pharmaceutical market , taking into account all those who compose it , then analyzes the
application of modern marketing of the company NaV Pharmaceutical in promoting
drugs.
The first chapter presents the features work in the pharmaceutical market, the
structure, the size as well as the rules governing the whole of the market. At the second
chapter is analyzed the ways of promotion of prescription drugs and a first approach to
the marketing and application of the pharmaceutical market. The third chapter detailed
the marketing tools and how they help in the development of the strategy of each
company. This chapter examines in detail and the life cycle of the formulations thus
linking marketing and implementation at every stage of the cycle . In the fourth chapter
analyzes the Ansoff matrix through which clearly defined the marketing objectives.
Then The 5th chapter starts implementing the above theoretical concepts for a
multinational company to NaV. The NaV created in 1996 by merging the companies
and Cib San. The NaV and predecessors companies have a long history with its roots to
identify than 250 years ago and have a rich history in developing innovative products.
Then in the sixth chapter analyzes the COPD since for this disease and the drug NaV
will analyze and implement marketing tools mentioned in the third chapter. In the 7th
chapter become reporting and analysis of the composition X3 of NaV and 8th chapter
application of Ansoff matrix to NaV, resulting in the kind of strategy and method of
implementation.
Postgraduate Studies Programme
Οικονομικά και Διοίκηση της ΥγείαςDepartment
Σχολή Οικονομικών, Επιχειρηματικών και Διεθνών Σπουδών. Τμήμα Οικονομικής ΕπιστήμηςNumber of pages
135Language
GreekCollections
Except where otherwise noted, this item's license is described as
Attribution-NonCommercial-NoDerivatives 4.0 Διεθνές
Attribution-NonCommercial-NoDerivatives 4.0 Διεθνές