Εφαρμογή πιστότητας / επιβράβευσης πελατών βιβλιοπωλείου

Αποστολοπούλου, Αθηνά

BookLoyalty application

Master Thesis

Author

Αποστολοπούλου, Αθηνά

Date

2016-10

Abstract

Customer Loyalty Programs help businesses retain, reward and expand their customer base. Research shows that it is on average 7-10 times more "expensive" for a company to gain a customer from a competitor compared to reselling to existing customers. Additionally, existing customers spend on average 67% more money in comparison to new customers. Numerous business and organizations categories can benefit from Loyalty / Customer Loyalty Programs. Business Retail, Entertainment, Sports Clubs, Publishing Companies, Gyms, Political Organizations, Transport and Tourism companies are among those who can benefit. The greater the competition in each Sector, the more important an investment in loyalty programs and loyalty becomes. Even simply collecting customer data for issuing the card is valuable. Especially if this act is part of an Integrated Marketing Strategy that may motivate to the customers to make repeat purchases. In the era we live in Smartphones have been established as one of the most essential tools in our life. For this reason the objective of this master thesis is to implement a complete solution for the collection and redemption of points as well as an online management page for a bookstore.

Postgraduate Studies Programme

Προηγμένα Συστήματα Πληροφορικής

Department

Σχολή Τεχνολογιών Πληροφορικής και Επικοινωνιών. Τμήμα Πληροφορικής

Number of pages

Language

Greek

URI

https://dione.lib.unipi.gr/xmlui/handle/unipi/9302

Collections

Τμήμα Πληροφορικής

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