Διαδικτυακό μάρκετινγκ : αποτελεσματικότητα της διαδικτυακής διαφήμισης στο καταναλωτικό κοινό
Digital marketing : the effectiveness of online advertising to the consumers
View/
Subject
Διαδικτυακό μάρκετινγκKeywords
Διαδίκτυο ; Διαδικτυακή διαφήμιση ; Παγκόσμιος Ιστός (WWW) ; Ηλεκτρονικό ταχυδρομείο ; Είδη διαδικτυακής διαφήμισης ; Παραδοσιακή διαφήμιση ; Internet ; Digital marketing ; Internet marketing ; Online marketing ; Online advertising ; Internet advertising ; Worldwide Web ; Email ; Online advertising techniques ; Traditional advertisingAbstract
At first, this paper refers to the theoretical part of digital marketing and online advertising. That includes a brief reference to the Internet, the tools of the Internet and the advantages and disadvantages of it. Also, there is a brief flashback of online advertising, there are presented the key features of online advertising, the promotional sites of online advertising, advantages and disadvantages of online advertising and becomes a comparison between traditional and online advertising. Furthermore, there are presented the types of online advertising and the most important techniques of online marketing. Finally, in research level, the main idea was to record the behavior and attitude of consumers, through filling out questionnaires from them, in order to investigate the effectiveness of online advertising to the consumers.
Postgraduate Studies Programme
Οικονομική και Επιχειρησιακή ΣτρατηγικήDepartment
Σχολή Οικονομικών, Επιχειρηματικών και Διεθνών Σπουδών. Τμήμα Οικονομικής ΕπιστήμηςNumber of pages
138Language
GreekCollections
Except where otherwise noted, this item's license is described as
Attribution-NonCommercial-NoDerivatives 4.0 Διεθνές
Attribution-NonCommercial-NoDerivatives 4.0 Διεθνές