Η συμβολή των νέων τεχνολογιών και της καινοτομίας ως μέσα εξασφάλισης και ενίσχυσης της ανταγωνιστικότητας των ελληνικών επιχειρήσεων

Μάρκου, Αθανάσιος

The contribution of new technologies and innovation to the sustaining and reinforcing Greek business competitiveness

Master Thesis

Author

Μάρκου, Αθανάσιος

Date

2015-07

Abstract

Nowadays it is characterized by rapid technological changes, the need for creating innovative ideas and implementing these through appropriate technological tools. The existence and the development of enterprises depend mainly on how competitive they can be, in which they operate industry. The competitiveness of businesses is now connected to the investments, they make in new technologies and innovations. For this reason they have to make it a central strategic objective research into new technologies and innovation, so that their product have to be more competitive and they in turn be able to maintain their market share or even increase it. The objective of this thesis is to highlight the close relationship of technology and innovation to the competitiveness of enterprises. Having as a guide to existing theories such as those arising from domestic and foreign literature attempting to prove whether valid or not and to what extent. This is achieved by presenting and analyzing in the first chapters the basic concepts of competitiveness, the competitive advantage of technology and innovation, how they contribute to the competitiveness of businesses and to what extent implemented in Greece. Then present the survey conducted among 50 companies of two different disciplines, these industry and manufacturing. Through a series of targeted questions I try to connect theory with practice by exporting my finished my conclusions and recommendations as presented in the last two chapters of this thesis.

Postgraduate Studies Programme

Οικονομική και Επιχειρησιακή Στρατηγική

Department

Σχολή Οικονομικών, Επιχειρηματικών και Διεθνών Σπουδών. Τμήμα Οικονομικής Επιστήμης

Number of pages

Language

Greek

URI

https://dione.lib.unipi.gr/xmlui/handle/unipi/8982

Collections

Τμήμα Οικονομικής Επιστήμης

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