Εφαρμογή της DCSYM συστημικής μεθοδολογίας και οι ψηφιακές δράσεις marketing σε πραγματικό περιβάλλον

Κανταρτζής, Νικόλαος

The use of DCSYM systemic methodology and digital marketing actions in real environment

Master Thesis

Author

Κανταρτζής, Νικόλαος

Date

2013-05

Abstract

This paper focuses on the use of the modern social networking technologies for the small to medium business as a means of improving the financial activities. We review the fundamental aspects of a small to medium entrepreneurs to incorporate in order to make better use of such tools. First, we introduce and review the Design & Control Systemic Methodology (DCSYM). This serves as the main monitoring tool for our case study, “Alpha Plastics Ltd” and it allows us effective use of dynamic monitoring. In this way, a systemic analyst could effectively address large scale non-trivial data. Then, we present some key digital marketing fundamentals to introduce electronic tools for the development of SMEs. Finally, we shall review the state of the art in social media developments and we emphasize on their use as means of efficient marketing development.

Postgraduate Studies Programme

Πληροφορική

Department

Σχολή Τεχνολογιών Πληροφορικής και Επικοινωνιών. Τμήμα Πληροφορικής

Number of pages

162

Language

Greek

URI

https://dione.lib.unipi.gr/xmlui/handle/unipi/8278

Collections

Τμήμα Πληροφορικής

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