Καινοτομία ελληνικών μικρών και μεσαίων επιχειρήσεων, μια μελέτη περίπτωσης
Innovation of greek small medium enterprises, a case study
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Subject
Μικρομεσαίες επιχειρήσεις -- Διοίκηση και οργάνωση ; Small business -- Management ; Επιχειρηματικότητα ; Entrepreneurship ; Ανταγωνισμός επιχειρήσεων ; CompetitionAbstract
The current era is characterized by remarkable and continuous changes in the technological, economic, political and social environment. The enterprises should follow up these changes, especially when they concern a significant change of the economic environment. In addition, they have to undertake immediate adaptation to the new market conditions. The economic crisis, the intense competition, generated by the mondialization and the global market trends, are factors that have lead more SMEs in developing innovative entrepreneurship. The innovation of Greek SMEs is the central theme of this master thesis. Innovation is an exceptional tool for the businesses and can bring several benefits and numerous advantages. Specifically, these benefits are maximized when the innovation consists valuable part of the corporate strategy. Through the case study, of highly innovative companies, valuable conclusions have been generated. The economic crisis has highlighted the importance and role of investing in innovation, especially for the SMEs. Finally, it is worth to mention that, enhancing innovation of the Greek SMEs can bring positive results at the national economy. For all these reasons, it is incontestable that the Greek SMEs should be motivated to innovate.
Postgraduate Studies Programme
Οικονομική και Επιχειρησιακή ΣτρατηγικήDepartment
Σχολή Οικονομικών, Επιχειρηματικών και Διεθνών Σπουδών. Τμήμα Οικονομικής ΕπιστήμηςNumber of pages
71Language
GreekCollections
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Attribution-NonCommercial-NoDerivatives 4.0 Διεθνές
Attribution-NonCommercial-NoDerivatives 4.0 Διεθνές