Στρατηγικό μάνατζμεντ και εθνική κουλτούρα

Ζανάκη, Γεωργία - Αικατερίνη Σ.

Strategic management and national culture

Master Thesis

Author

Ζανάκη, Γεωργία - Αικατερίνη Σ.

Date

2014-11-07

Abstract

The phenomenon of globalization and the spiraling evolution of technological breakthroughs, stipulate the enterprises to turn to the international markets and thus the entrepreneurial scene has been transformed and globalized. Hence, there is an escalating tendency, among the enterprises, to become “multinationals” in order to profit from the increased economic performance combined with a lower cost. In that case, and for ample reasons the importance of strategic management in regard with the survival and the development of multinational enterprises, cannot be underestimated or doubted. In a highly globalized environment the formulation of a strategy and most of all, the analysis of the external environment of the enterprises are correlated with the entrepreneurial negotiations. In conclusion, the theory of strategic management constitutes a major factor in international negotiations. On the other hand, a fundamental agent that should be taken into consideration, not only during the stage of international negotiations but also during the implementation of strategic management, is the national culture. National culture can have a paramount influence on international negotiations, put in great danger a prospect beneficial contract, and finally can even jeopardize the survival of the enterprise. That is the reason why, such transition to global entrepreneurial operations requires careful scrutiny of the entrepreneurial map (equally at the host and the home country) and simultaneously, respects and co-analysis, of variables that are related to national culture.