Τα ιστολόγια ως εργαλείο επιχειρηματικής στρατηγικής

Μιτζήθρα, Αθανασία, Η.

Master Thesis

Author

Μιτζήθρα, Αθανασία, Η.

Date

2014-10-30

Abstract

Nowadays, Internet has become the second most important trade channel and a very powerful customer information source. Recent surveys have shown that the traditional way of retailing is threatened in many ways by the Internet, considering the different role of retailers today. One of the most popular issues in the field of computing, is the evolution from the traditional Web to what is called Web 2.0, example of which are blogs. This evolution derives from the Internet use which is on the increase. Users, either individuals or businesses and organizations update their knowledge about Web 2.0 technologies and benefit from their advantages. Despite the fact that there are a lot of different opinions about blog’s advantages and benefits for an organization, most people agree that blogs are tools, whose value stems from consumers (Customer Generated Media -CGM). In other words, consumers increase blogs’ value through their comments and criticism on many issues discussed there. The purpose of this work is to present and analyze blogs as a useful tool for companies. Additionally, part of this work is the creation of a corporate blog based on the goals and vision of a well-known company called KOTSOVOLOS. This company is the most appropriate one to support Web 2.0 technologies, since it is based on the evolution of computing. At the same time, a survey took place, with the help of 15 senior executives of KOTSOVOLOS, in order to evaluate this blog and the possibility of its actual implementation in coexistence with the already website www.kotsovolos.gr.

Language

Greek

URI

https://dione.lib.unipi.gr/xmlui/handle/unipi/6091

Collections

Τμήμα Οικονομικής Επιστήμης

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Except where otherwise noted, this item's license is described as
Αναφορά Δημιουργού-Μη Εμπορική Χρήση-Όχι Παράγωγα Έργα 4.0 Διεθνές