Η στροφή των επιχειρήσεων στα social media και η δύναμή τους στα πλαίσια της οικονομικής κρίσης

Τσιόγγα, Αικατερίνη - Βασιλική Φ.

Master Thesis

Author

Τσιόγγα, Αικατερίνη - Βασιλική Φ.

Date

2013-03-19

Abstract

Social Networks and the relevant social media, through which they operate, have gone under a significant evolution during the last few years. Thus, one of the sectors where social media play a major role is the one of marketing. Especially in a period like the one nowadays, where the economic recession is evident in every field of the market, the alternatives regarding the enhancing of the place of the companies in the market are very important, and the social media may offer such a solution. This thesis tried, using both literature review and a quantitative research based on questionnaires, to note down the picture regarding the tendency towards using social media by companies in order for them to advertise their products or services, focusing on the effect of the economic recession. According to the main findings of the research, there is a very strong relationship between the consumers and the social media nowadays, and that relationship may be expressed in several ways and it is about different fields. More specifically, consumers strongly believe that social media have to be used in the framework of every company's operation and marketing policies, and they themselves use these media in order to gather information regarding and their consuming habits and behavior.