Business plan for a national ''Hellas liberty'' ship memorial museum
Επιχειρηματικό σχέδιο για το εθνικό μουσείο μνήμης πλοίου ''Ελλάς Λίμπερτυ''
Master Thesis
Date
2012-04-02View/
Subject
Επιχειρηματικός προγραμματισμός ; Πλοία ; Ναυτιλία ; ΜουσείαAbstract
This Strategic Business Plan focuses on the project to covert the liberty ship SS Arthur M. Huddell (now known as Liberty Hellas) into a floating museum to be called National Liberty Ship Memorial Museum. This business plan includes the following aspects: mission statement, core principles, strategic goals, start-up costs, business description, brief history of liberty ships, business environment analysis, market analysis, promotional strategy, SWOT analysis, distribution strategy, pricing strategy, staffing strategy, management strategy, and museum operations and activities. Some of the key issues regarding the conversion of the liberty ship include funding, repairs, restoration and efficient management team. Estimated cost for the repair and restoration of the World War II ship is more than $5 million, and possible sources of funding include public and private sectors, community investors, and government agencies. The aforementioned amount includes expenses for museum facilities, information technology infrastructure, necessary equipment and materials, among others. On the other hand, some of the key issues affecting museum industry are the following: the ongoing financial global, global terrorism and competition. Short-term goals and long- term goals have also been identified. Long-term goals include strategic plans for the museum: to be a prominent and remarkable public attraction in Greece and in the Mediterranean region; to be a significant educational and historical destination and resource in the areas of war history and World War II events; and to offer a unique personal and family experiences, nostalgia and information.
Language
GreekCollections
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Αναφορά Δημιουργού-Μη Εμπορική Χρήση-Όχι Παράγωγα Έργα 4.0 Διεθνές
Αναφορά Δημιουργού-Μη Εμπορική Χρήση-Όχι Παράγωγα Έργα 4.0 Διεθνές