Οικονομοτεχνική ανάλυση και αξιολόγηση μονάδας παραγωγής και τυποποίησης επιτραπέζιων ελιών βιολογικής καλλιέργειας

Μουστακαλής, Σπύρος

Master Thesis

Author

Μουστακαλής, Σπύρος

Date

2025-11-20

Abstract

The present study aims to investigate the feasibility of establishing and operating a small table olive processing unit, in the context of vertically integrating the production activity of a primary-sector producer. Vertical integration – that is, entering processing and final product distribution – is examined as a lower-risk strategy compared to larger-scale industrial investments. For this reason, the unit is consciously designed on a small and controlled scale, with the potential for gradual expansion. The central question of the study is to what extent a producer can, with a relatively limited initial capital and by making use of financial instruments, substantially improve their position in the value chain by moving from selling raw material to marketing a final product of high added value. The emphasis is not only on converting the raw material into a product, but on creating a premium product, which is jointly based on the quality of the raw material, on mild, sustainable and partly traditional processing practices, and on a targeted promotion strategy with a significant marketing budget. The study approaches the venture not only from a techno-economic perspective, but as a business model of differentiation within a mature market, according to which profit does not rely on sales volume, but on quality, on shaping an appropriate consumer perception, and on the product story (brand). In this study, both the production and operational parameters of the unit and its financial performance are analysed, through cash flows, balance sheets, profitability ratios, break-even analysis and sensitivity analysis. The aim of the study is not merely to confirm the economic viability of the investment, but to explore the extent to which a small-scale, vertically integrated processing scheme, oriented toward premium positioning and intensive promotion, can constitute a realistic and replicable model for producers who seek to move from selling olives as a commodity to creating a branded, high-value product.

Postgraduate Studies Programme

MBA TQM International - Ευρωπαϊκό Πρόγραμμα Μεταπτυχιακών Σπουδών στη Διοίκηση Επιχειρήσεων – Ολική Ποιότητα με διεθνή προσανατολισμό (MBA TQM Int)

Department

Σχολή Οικονομικών, Επιχειρηματικών και Διεθνών Σπουδών. Τμήμα Οργάνωσης και Διοίκησης Επιχειρήσεων

Number of pages

Language

English

URI

https://dione.lib.unipi.gr/xmlui/handle/unipi/18621

Collections

Τμήμα Οργάνωσης και Διοίκησης Επιχειρήσεων

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Except where otherwise noted, this item's license is described as
Αναφορά Δημιουργού-Μη Εμπορική Χρήση-Όχι Παράγωγα Έργα 3.0 Ελλάδα