TikTok : η δυναμική του νέου μέσου κοινωνικής δικτύωσης στη γενιά Ζ
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Keywords
TikTok ; Γενιά Ζ ; Generation Z ; Επιχειρηματικό μοντέλο ; Xiaomi ΕλλάδαςAbstract
This thesis focuses on the significance and impact of the TikTok platform on Generation Z, examining how this new social media medium has managed to attract the interest of young people through innovative and technologically advanced methods. After presenting a general overview of TikTok and its functionalities, a comparative analysis follows with other popular platforms such as Facebook, Instagram, Snapchat, and YouTube, focusing on the differences and similarities in usage, content, and user engagement. The study also examines how the pandemic influenced the increase in TikTok usage, as well as the risks associated with the platform. Furthermore, the benefits of TikTok in areas such as the economy, politics, and culture are highlighted, while directions for future research are proposed through three case studies. The purpose of this thesis is to understand the dynamics and influence of TikTok in modern society, especially within Generation Z.
Postgraduate Studies Programme
Πρόγραμμα Μεταπτυχιακών Σπουδών στη Διοίκηση Επιχειρήσεων για Στελέχη (Executive MBA)Department
Σχολή Οικονομικών, Επιχειρηματικών και Διεθνών Σπουδών. Τμήμα Οργάνωσης και Διοίκησης ΕπιχειρήσεωνNumber of pages
85Language
GreekCollections
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Αναφορά Δημιουργού-Μη Εμπορική Χρήση-Όχι Παράγωγα Έργα 3.0 Ελλάδα
Αναφορά Δημιουργού-Μη Εμπορική Χρήση-Όχι Παράγωγα Έργα 3.0 Ελλάδα