Ο ψηφιακός μετασχηματισμός στη φαρμακοβιομηχανία
Digital transformation in pharmaceutical industry
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Keywords
Φαρμακοβιομηχανία ; Τεχνητή νοημοσύνη ; Μεγάλα δεδομένα ; Ψηφιακά εργαλεία ; Νομικό πλαίσιο ; Ψηφιακός μετασχηματισμόςAbstract
This thesis addresses the digital transformation in the pharmaceutical industry, a sector that plays a crucial role in health and innovation. The aim of the study is to present the growing trend of adopting digital tools and strategies, highlighting the factors contributing to this evolution and analyzing the benefits and potential risks involved. The relevant chapters include an overview of essential tools and technologies, an analysis of current trends, and the importance of the legal framework. Additionally, the current situation in our country is discussed. Despite presenting various data, no definitive conclusion can be drawn regarding a direct cause-and-effect relationship. However, an effort is made to draw conclusions about the positive impact that digital transformation appears to have not only on companies themselves but also on the overall quality of pharmaceutical care. The findings and recommendations could serve as a basis for future research and further studies in the field.