Οργάνωση καναλιών διανομής και  παράγοντες του εξωτερικού περιβάλλοντος

Μάρκου, Ιωάννης

Organization of distribution channels and factors of external environment

Master Thesis

Author

Μάρκου, Ιωάννης

Date

2025

Abstract

This essay focuses on the organization of distribution channels and the external factors that affect their well-tempered operation. The main objective is to explore the principles governing the management of distribution channels, analyze the challenges arising from the external environment and propose some optimization strategies. On the first part of the study is presented the theoretical framework, including the definition and the importance of distribution channels, as well as the different types adopted by businesses in their daily. Special emphasis is placed on the principles of channel organization and the role of technology is analyzed in shaping modern and efficient distribution systems. Αfterwards, the study examines the external factors that affect the distribution channels, such as economic conditions, political and legal restrictions, social and cultural changes, technological developments and environmental factors. This analysis contributes to understand the context within which distribution channels operate and the necessary adjustments for their sustainability. Furthermore, the study focuses on adaptation strategies and the optimization of distribution channels, using the useful tool of SWOT analysis to identify the strengths, the weaknesses, the opportunities and the threats. In the four chapter, strategies for differentiation, methods of cooperation and alliances are presented, as well as crisis management practices that help enhance the effectiveness and competitiveness of products. As for the practical part includes a case study examining a company which operates in the personal care products industry, thus emphasizing the application of distribution strategies in real-world conditions. The results of these strategies are evaluated and the conclusions are drawn regarding their effectiveness. To sum up, the study concludes with recommendations for improving the management of distribution channels, answers the research questions and suggests directions for future research. Through this analysis, the importance of adaptability is emphasized in distribution channels amidst changing market conditions.

Postgraduate Studies Programme

Βιομηχανική Διοίκηση και Τεχνολογία

Department

Σχολή Ναυτιλίας και Βιομηχανίας. Tμήμα Βιομηχανικής Διοίκησης και Tεχνολογίας

Number of pages

Language

Greek

URI

https://dione.lib.unipi.gr/xmlui/handle/unipi/17924

Collections

Τμήμα Βιομηχανικής Διοίκησης και Τεχνολογίας

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Except where otherwise noted, this item's license is described as
Αναφορά Δημιουργού-Μη Εμπορική Χρήση-Όχι Παράγωγα Έργα 3.0 Ελλάδα