Παράγοντες και στρατηγικές ανάπτυξης στις διεθνείς αγορές
Factors and growth strategies in international markets
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Keywords
Παράγοντες διεθνοποίησης ; Διεθνές επίπεδο ; Διεθνής αγορά ; Επιχειρηματικές δραστηριότητες ; Ανάπτυξη ; Διείσδυση ; Επέκταση ; Κίνδυνοι διεθνοποίησης ; Στρατηγική διεθνοποίησης ; Στρατηγικοί τρόποι εισόδου ; Εταιρικές στρατηγικές διεθνοποίησης ; Χώρα-στόχοAbstract
This master’s thesis focuses on the factors and growth strategies of organizations in
international markets. Exiting the domestic market and growing internationally is
associated with maintaining sustainability in a global context of increasing competition.
The strategy of internationalization presents significant advantages. However, the success
of operating on the international market requires an assessment of the external
environment. The political and economic situation, social characteristics and
technological developments in the target market have a significant impact on the
organization and operation of the business unit in the new location. The conditions of the
external environment, the potential diversification of the product, the core competencies
and expected objectives of the organization are factors that contribute to the selection of
the appropriate corporate internationalization strategy. These internationalization
strategies are defined in terms of cost reduction and the responsiveness of the produced
products to the specific needs of the new local consumers. While, strategic entry modes
in the international markets are split between the initial export-based forms and foreign
direct investments (FDIs). However, despite the significant advantages, the decision to
expand internationally presents significant risks, the activation of which can affect the
success of the project and the overall function of the organization. The data analysis is
conducted in the context of literature references and extracted insights from individuals
with years of experience and knowledge in the IT industry in international markets.
Postgraduate Studies Programme
Βιομηχανική Διοίκηση και ΤεχνολογίαDepartment
Σχολή Ναυτιλίας και Βιομηχανίας. Tμήμα Βιομηχανικής Διοίκησης και TεχνολογίαςNumber of pages
66Language
GreekCollections
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Αναφορά Δημιουργού-Μη Εμπορική Χρήση-Όχι Παράγωγα Έργα 3.0 Ελλάδα
Αναφορά Δημιουργού-Μη Εμπορική Χρήση-Όχι Παράγωγα Έργα 3.0 Ελλάδα