Το πρότυπο ISO 10008:2022 : Quality management - Customer satisfaction - Guidance for business-to-consumer electronic commerce transactions
The international standard 10008:2022 : Quality management - Customer satisfaction -Guidance for business-to-consumer electronic commerce transactions
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Keywords
ISO 10008:2022 ; Electronic transactions ; Data security ; Personalization ; GDPR ; Blockchain technology ; Staff training ; Customer experience ; Artificial intelligenceAbstract
This paper examines the implementation of the ISO 10008:2022 standard in the field of electronic transactions and its importance for service quality, data security, customer experience personalization, and compliance with regulations such as the General Data Protection Regulation (GDPR). It focuses on identifying risks associated with electronic transactions, the need for secure data handling, and the implementation of risk mitigation strategies through technologies such as encryption and blockchain. The paper also analyzes the importance of staff training and the application of preventive measures to enhance customer trust and avoid legal consequences. Finally, recommendations are provided for optimizing customer experience through personalization, the use of new technologies, and continuous staff support, while also exploring future trends in e-commerce, such as the development of artificial intelligence and the need for enhanced transaction security.
Postgraduate Studies Programme
Πρόγραμμα Μεταπτυχιακών Σπουδών στη Διοίκηση Επιχειρήσεων (ΜΒΑ)Department
Σχολή Οικονομικών, Επιχειρηματικών και Διεθνών Σπουδών. Τμήμα Οργάνωσης και Διοίκησης ΕπιχειρήσεωνNumber of pages
77Language
GreekCollections
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Αναφορά Δημιουργού-Μη Εμπορική Χρήση-Όχι Παράγωγα Έργα 3.0 Ελλάδα
Αναφορά Δημιουργού-Μη Εμπορική Χρήση-Όχι Παράγωγα Έργα 3.0 Ελλάδα