Ανάπτυξη εφαρμογής εικονικής περιήγησης για την ανάδειξη του οινικού τουρισμού

Νικολάκη, Αικατερίνη

Virtual tour application development for wine tourism promotion

Master Thesis

Author

Νικολάκη, Αικατερίνη

Date

2024-12

Abstract

Wine tourism has emerged as a significant niche within the broader tourism industry, offering enthusiasts an immersive experience into the world of viticulture and winemaking. As technological advancements continue to shape the way people interact with their surroundings, virtual reality (VR) presents a compelling tool for enhancing the wine tourism experience. This thesis explores the conception, development, and implications of a virtual tour application tailored to the promotion of wine tourism. The primary objective of this research is to bridge the gap between traditional wine tourism and modern technology by leveraging the immersive capabilities of virtual reality. The study encompasses the design and implementation of a user-friendly virtual tour application that allows users to explore vineyards, wineries, and cellar operations in a dynamic and interactive manner. By blending elements of realism and interactivity, the application seeks to engage users' senses and curiosity, thereby enhancing their understanding of the intricate processes involved in wine production. The development process involves several stages, including content creation, VR environment design, user interface development, and usability testing. Furthermore, the thesis delves into the potential benefits of the virtual tour application for both tourists and wineries. For tourists, the application offers a novel and convenient way to experience wine-related activities, irrespective of geographical constraints. Wineries, on the other hand, stand to benefit from expanded reach, increased brand visibility, and the ability to convey their unique narratives to a global audience. In conclusion, this thesis contributes to the evolving landscape of wine tourism by presenting a virtual tour application that marries technological innovation with the rich traditions of viticulture. The research sheds light on the transformative potential of virtual reality in fostering a deeper connection between consumers and the world of wine. As the wine industry adapts to changing consumer preferences and behaviors, embracing virtual reality stands as a promising avenue for engaging a new generation of wine enthusiasts.

Postgraduate Studies Programme

Ψηφιακός Πολιτισμός, Έξυπνες Πόλεις, IoT και Προηγμένες Ψηφιακές Τεχνολογίες

Department

Σχολή Τεχνολογιών Πληροφορικής και Επικοινωνιών. Τμήμα Πληροφορικής

Number of pages

Language

Greek

URI

https://dione.lib.unipi.gr/xmlui/handle/unipi/17353

Collections

Τμήμα Πληροφορικής

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Except where otherwise noted, this item's license is described as
Αναφορά Δημιουργού-Μη Εμπορική Χρήση-Όχι Παράγωγα Έργα 3.0 Ελλάδα