Ο ρόλος και η αναγκαιότητα του marketing σε start-up εταιρείες
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Abstract
The aim of this paper is to investigate the benefits of implementing an integrated marketing strategy for the promotion of small and medium-sized and start-up businesses, with particular emphasis on the field of digital marketing. As it turns out, if implemented correctly, an integrated marketing strategy is one of the most basic steps that a small, medium-sized or start-up business can take to ensure its effective and low-cost promotion.