Ψηφιοποίηση στον τομέα της αμπέλου και του οίνου : εφαρμογή και ωριμότητα στην ελληνική αγορά

Σμυρνάκης, Ιωάννης

Master Thesis

Author

Σμυρνάκης, Ιωάννης

Date

2024-11-04

Abstract

According to the Food and Agriculture Organization of the United Nations (FAO, 2017) food production must increase by 60% to feed more than 9 billion people by 2050. At the same time, farmers are expected to produce more with less as they face severe constraints in terms of shrinking arable land, labor shortages and rising costs of agricultural inputs (energy, nutrients, etc.), putting enormous pressure on their profit margins. In addition, there are increasing environmental pressures, such as climate change and the economic impact of catastrophic weather events, as well as social pressures, including pressure for more ethical and sustainable agricultural practices, such as higher standards to protect our environment by producing less CO2 emissions. carbon and reducing the use of chemicals and water. The past pandemic crisis has highlighted many weak points in the global supply chain, such as the importance of having more local suppliers, the risk of relying on foreign labor who have faced severe mobility restrictions imposed in many countries, severely affecting production. In short, the global pandemic has accelerated the need for widespread digitization of agriculture, which is still less digitized compared to other industries worldwide. To meet these challenges, agriculture must embrace the digital transformation that enables connectivity. In fact, the agricultural industry has been radically transformed over the past 50 years. Rapid technological advances have greatly expanded the scale, speed and productivity of this sector, leading to more efficient cultivation and increased yields. This trend is expected to continue as the industry adopts artificial intelligence, digital sensors, big data analytics and other rapidly developing technologies to improve water efficiency and other resource efficiency. This transformation has a significant impact on precision agriculture. Precision agriculture, also known as site-specific crop management or satellite agriculture, is a farm management concept that uses information technology to ensure optimal crop health and productivity. In a 2016 report on the future of agriculture, McKinsey defines precision agriculture solutions as “a technological approach to agricultural management that observes, measures and analyzes the needs of individual fields and crops” (McKinsey Digital 2016). More specifically, precision agriculture uses a variety of technologies such as GPS, GIS and remote sensing to gather knowledge that is relevant to the field. Sensors that measure temperature, nutrient level and soil moisture are also located in the area. Thus, technology removes manual human efforts, including control and knowledge sharing, by automating critical processes. The need for optimal production with these tools is growing rapidly among farmers in the global market. Additionally, due to evolving weather patterns caused by increased global warming, new technologies have been used to improve crop productivity and yields. With technology such as real-time agricultural monitoring, weather forecasting, optimal field requirements and the like, precision agriculture allows farmers to maximize yields with minimal human effort. In addition, this technology helps farmers monitor their implements and view real-time information using their smartphones. In this thesis, a record is made of the application and maturity of all these digital and technological tools used in the agriculture sector at a global level, but also specifically in this thesis for the grape and wine sector in the Greek market, (Digitalization in Vine and Wine Sector. Application and Maturity in the Greek Market). We analyze the Winery sector in Greece, the digital and technological applications that are used or expected to be used in the future both in the global and Greek market, and the maturity of the businesses in the specific sector for their use and adaptation to the new requirements. But also the Strategy mix they are asked to define in order to adapt to the ever-changing technological conditions that affect them indirectly and directly.

Postgraduate Studies Programme

Πρόγραμμα Μεταπτυχιακών Σπουδών στη Διοίκηση Επιχειρήσεων για Στελέχη (Executive MBA)

Department

Σχολή Οικονομικών, Επιχειρηματικών και Διεθνών Σπουδών. Τμήμα Οργάνωσης και Διοίκησης Επιχειρήσεων

Number of pages

101

Language

Greek

URI

https://dione.lib.unipi.gr/xmlui/handle/unipi/17192
http://dx.doi.org/10.26267/unipi_dione/4615

Collections

Τμήμα Οργάνωσης και Διοίκησης Επιχειρήσεων

Show full item record

Except where otherwise noted, this item's license is described as
Αναφορά Δημιουργού - Μη Εμπορική Χρήση - Παρόμοια Διανομή 3.0 Ελλάδα