Πως η κοινωνική ευθύνη και ο ηθικός κώδικας δημιουργούν διατηρήσιμα ανταγωνιστικά πλεονεκτήματα : μελέτη περίπτωσης
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Abstract
Strategic management involves setting long-term goals and developing strategies to achieve them, addressing uncertainty and competition. It is essential for adapting to market changes, fostering innovation, and ensuring sustainability, contributing to the growth and success of the business. Companies that adopt strategic management tend to perform better and achieve long-term sustainability. Strategy includes formulating missions and objectives, as well as the process of implementation and evaluation, to ensure the long-term success and sustainability of the business. Corporate Social Responsibility (CSR) emphasizes that businesses have responsibilities beyond profit, impacting social and environmental issues. Business ethics and the development of codes of ethics contribute to ensuring responsible behaviour. The concept of Competitive Advantage, as articulated by Michael Porter, refers to a company's ability to deliver greater value to its customers compared to its competitors. Creating a strong ethical and moral code enhances a company's reputation and growth, contributing to building trust with stakeholders. Corporate Social Responsibility (CSR) involves a company's commitment to economic development and improving quality of life, going beyond legal obligations. The strategic reasons for adopting CSR include enhancing corporate image, attracting employees, and boosting sales and investment appeal.
Postgraduate Studies Programme
Πρόγραμμα Μεταπτυχιακών Σπουδών στη Διοίκηση Επιχειρήσεων για Στελέχη (Executive MBA)Department
Σχολή Οικονομικών, Επιχειρηματικών και Διεθνών Σπουδών. Τμήμα Οργάνωσης και Διοίκησης ΕπιχειρήσεωνNumber of pages
80Language
GreekCollections
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Αναφορά Δημιουργού-Μη Εμπορική Χρήση-Όχι Παράγωγα Έργα 3.0 Ελλάδα
Αναφορά Δημιουργού-Μη Εμπορική Χρήση-Όχι Παράγωγα Έργα 3.0 Ελλάδα