Η επίδραση του AI στις social media στρατηγικές
AI’s impact on social media strategies
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Keywords
Τεχνητή νοημοσύνη ; Social media ; Στρατηγικές μάρκετινγκ ; Μάρκετινγκ ; Διαχείριση κοινωνικών δικτύων ; Δημιουργία περιεχομένου ; AI ; Artificial IntelligenceAbstract
The application of artificial intelligence (AI) has brought about a significant change in social media strategy, affecting many aspects of platform management and usage. Real-time data analysis is one of the main ways in which AI is impacting social media. AI's ability to manage vast amounts of data allows companies to accurately identify the inclinations, patterns and attitudes of their target market, facilitating more focused and effective communication. AI has also improved content automation workflows, making it possible to produce personalized content on a scale. This means that companies can modify their content to meet the unique requirements of each user, improving the user experience and increasing engagement. These automated methods include, for example, scheduling content to be posted at specific times that have been deemed most effective and using bots to respond to messages and comments.
AI also helps to better target and manage advertising efforts on social media. Platforms can increase ad effectiveness and ROI by using machine learning algorithms to analyze user behavior and select the best ads for each unique user. Another use of AI that helps businesses better understand how their audience responds to different topics, goods or services is sentiment analysis. This can be applied to real-time crisis management and optimizing communication techniques.
Finally, AI can enhance creativity in social media strategy, opening new possibilities for creating creative ads and content. The widespread application of AI, however, also raises questions about data privacy, ethics and the potential loss of human interaction in communication. In general, artificial intelligence (AI) has drastically changed social media techniques, improving their effectiveness, targeting and ability to adapt to the demands of modern audiences. However, the effectiveness of these tactics still depends on achieving the right balance between technology and human engagement.