Τρόποι προώθησης μέσω του marketing στα διάφορα κοινωνικοοικονομικά και ηλικιακά στρωματά ενός καινοτόμου λειτουργικού τροφίμου από παραπροϊόντα (της βιομηχανίας τροφίμων) του Βορείου Αιγαίου
Ways of promoting through marketing in the various socio-economic and age groups of an innovative functional food from by-products (of the food industry) of the North Aegean
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Keywords
Marketing ; Miso ; Διατροφή ; Οικολογία ; Πράσινη ανάπτυξη ; Καινοτόμα τρόφιμα ; Βιολειτουργικά συστατικά ; Ελληνικού τύπου Μiso ; Ευεργετικές ιδιότητες ; Λειτουργικά τρόφιμα ; Επεξεργασία παραπροϊόντων ; Βιοοικονομία ; Πράσινη επιχειρηματικότητα ; ΥγείαAbstract
The present paper deals with the correlation between the development of an innovative and functional Miso-type food ready to eat (in the form of a paste that becomes soup) with a high content of phenolic components, proteins, carotenoids and with increased antioxidant activity, with the use of by-products of the food industry such as the peels and other stems of the fruits of orange, watermelon, kiwi, apple, banana as well as products of third party sorting (peas and chickpeas) and cereal milling products such as mauragani and corn from the wider island region of the Aegean (and more specifically of Lemnos). The purpose of this research is to determent how these ingredients in the food, can interact in the consciousness of the purchasing public, when it's done through promotion or awareness of the consumers through various information channels, in the marketing sector of the various age groups, as well as by identifying them in relation to the already existing products in this sector with the ultimate goal to be, the replacement of the conventional ones that are already on the market with the innovative and functional foods produced in the Aegean and their long-term consumption by the consumers.
Postgraduate Studies Programme
Οικονομική και Επιχειρησιακή ΣτρατηγικήDepartment
Σχολή Οικονομικών, Επιχειρηματικών και Διεθνών Σπουδών. Τμήμα Οικονομικής ΕπιστήμηςNumber of pages
161Language
GreekCollections
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Αναφορά Δημιουργού-Μη Εμπορική Χρήση-Όχι Παράγωγα Έργα 3.0 Ελλάδα
Αναφορά Δημιουργού-Μη Εμπορική Χρήση-Όχι Παράγωγα Έργα 3.0 Ελλάδα