Δημιουργία και διατήρηση ανταγωνιστικού πλεονεκτήματος με την τοποθέτηση επιχειρηματικής αριστείας
Establishing Competitive Advantage via the implementation of Business Excellence
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Keywords
Competitive advantage ; Business excellence ; Total quality management ; Business excellence systems ; EFQMAbstract
This thesis examines how successful companies utilize the criteria of the European model of business excellence, EFQM, to gain a competitive advantage and become excellent in the modern market of the 21st century. In order to remain competitive, companies must adapt to new market trends, technological developments, and social and environmental standards. Successful companies employ digital supply chains, artificial intelligence, human capital, corporate strategy, innovation, and market orientation to gain a sustainable competitive advantage. In addition, companies must invest in human resources, adopt innovative technologies, and prioritize sustainability. Business excellence tools and models, such as the European EFQM model, are essential for enhancing competitiveness and identifying opportunities for organizational development. By prioritizing continuous improvement, investing in employee training, and fostering a culture of innovation, companies can establish themselves as industry leaders and ensure long-term success in an ever-evolving market.
Postgraduate Studies Programme
MBA TQM International - Ευρωπαϊκό Πρόγραμμα Μεταπτυχιακών Σπουδών στη Διοίκηση Επιχειρήσεων – Ολική Ποιότητα με διεθνή προσανατολισμό (MBA TQM Int)Department
Σχολή Οικονομικών, Επιχειρηματικών και Διεθνών Σπουδών. Τμήμα Οργάνωσης και Διοίκησης ΕπιχειρήσεωνNumber of pages
117Language
GreekCollections
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Αναφορά Δημιουργού-Μη Εμπορική Χρήση-Όχι Παράγωγα Έργα 3.0 Ελλάδα
Αναφορά Δημιουργού-Μη Εμπορική Χρήση-Όχι Παράγωγα Έργα 3.0 Ελλάδα