Στρατηγική ανάπτυξης του ηλεκτρονικού εμπορίου κατά την περίοδο της υγειονομικής κρίσης
Keywords
e-Commerce ; Ηλεκτρονικό εμπόριο ; Υγειονομική κρίση ; COVID-19 ; Στρατηγική e-commerce ; Στρατηγική ανάπτυξης ; Ηλεκτρονικές υποδομές ; Ψηφιακά μέσα ; Αντιμετώπιση κρίσηςAbstract
The global health crisis caused by the Covid-19 pandemic has significantly affected the way the world operates, and consequently, the way the market operates. E-commerce is one of the most affected sectors, as restrictive measures and an increase in the number of diseases prevented many consumers from visiting physical stores. The need for social distance and lockdowns in many parts of the world led to the development of e-commerce as one of the main ways of buying and selling products and services. Many businesses tried to adapt to this new situation by increasing their activities in the digital world and seeking new ways to communicate with their customers. At the same time, consumers show an increased trend for online purchases, as they recognize the benefits of having products delivered to their homes and avoiding close contact. This study will analyze the historical evolution of e-commerce and the forced and rapid changes that the pandemic brought about in it, both globally and specifically in Greek businesses. In addition, the obstacles that businesses had to overcome to integrate into the increasing trend of online shopping will be analyzed. The strategies implemented to increase competitiveness in the e-commerce sector, as well as the shift in consumer behavior towards it, will be discussed. This work will then delve into the need for development and strengthening of e-commerce during the Covid-19 pandemic. The advantages and disadvantages of e-commerce, as well as the impact of the pandemic on its development, will be emphasized. Furthermore, the needs arising from the pandemic and the importance of implementing new marketing strategies in the e-commerce sector will be analyzed. Finally, the legal aspects associated with e-commerce and the importance of compliance with regulations and laws governing the sector will be mentioned.