Οι προσδιοριστικοί παράγοντες επιλογής ενός ιδιωτικού σχολείου και ο ρόλος του marketing στην εκπαίδευση
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Keywords
Ιδιωτικό σχολείο ; Προσδιοριστικοί παράγοντες ; Επιλογή ιδιωτικού ; Marketing ; ΕκπαίδευσηAbstract
The school unit in which a student will attend is usually the result of thorough research and selection by parents of all levels of education. However, the first choice is of considerable interest when it comes time to choose the Kindergarten or Kindergarten for their child. One of the main subjects of studies around the world regarding educational systems, is the choice of school unit of study as well as the determination of those factors that function decisively in the judgment of parents.
From the analysis of the results of the research, conclusions emerged that identify the perceptions of parents regarding school attendance, the reasons for avoiding the choice of public schools that they are obliged to follow due to the distance in kilometers and also the rationalization of this choice. Correlations are also made between the categories and subcategories, thus providing answers to the questions posed.