Η χρήση των Καίριων Δεικτών Απόδοσης και της Περιβάλλουσας Ανάλυσης Δεδομένων ως ενιαία στρατηγική αποφυγής συγκρούσεων στον τουριστικό κλάδο
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Keywords
Δείκτες απόδοσης ; Περιβάλλουσα Ανάλυση Δεδομένων ; Διαχείριση συγκρούσεων ; Στρατηγικός σχεδιασμός ; Τουριστικός κλάδοςAbstract
Over the years, the tourism sector has constantly been a driving force in strengthening the Greek economy. Therefore, being capable of leveraging a tourism business’s performance can be of great importance in many aspects. For this very purpose, this study’s methodology consists of a combined application of the Key Performance Indicators and Data Envelopment Analysis, while it is noted that Conflict Management can also have a significant role in increasing business productivity. The research conducted is quantitative, aiming to analyze the efficiency of the Greek hotels by region and determine both the effective ones, as well as the strategic and managerial changes which should be considered by the non-effective. As a result, it shall become possible for each set of hotels to be aware of the ideal turnover and the tourism nights spent that they should achieve, based on their current capacity in terms of rooms and employees. Ultimately, this process could play a pivotal role in a region’s strategic planning, both from a resource management perspective, as well as in establishing an effective, measurable strategy that can be implemented by any decision-making unit.