H συμβολή του ψηφιακού μετασχηματισμού στην ανταγωνιστική θέση μίας επιχείρησης στον ασφαλιστικό κλάδο : μελέτη περίπτωσης

Χοχτούλα, Ελένη - Ζωή

Master Thesis

Author

Χοχτούλα, Ελένη - Ζωή

Date

2024-02

Abstract

This master thesis entitled "The Contribution of Digital Transformation to the Competitive Position of a Business in the Insurance Sector: A Case Study" deals with how digital transformation affects insurance companies and how they respectively perceive its value, using new digital technologies as a benefit to strengthen their competitive position. The study aims to uncover the impact of digital innovations in strategy, operations and the overall performance of insurance companies by examining strategies and technologies used in the process. The research methodology combines theoretical grounding and empirical analysis to provide a comprehensive understanding of the reference framework, as well as a case study that allows the practical implications of digital transformation to be captured in a real-life context. Through qualitative methods and, where appropriate, quantitative data, the study seeks to critically evaluate and verify its theoretical hypotheses. The research relies on primary and secondary data from industry sources, literature reviews and other international texts to ensure that robust conclusions are drawn through comparative data analysis. In summary, it contributes to the debate on how digital transformation is shaping the competitive landscape of insurance companies. By critically evaluating the role of digital technologies, the research provides valuable insights into the strategies employed and their impact on the competitive position of insurance companies in the dynamic digital era, confirming the initial hypotheses.

Postgraduate Studies Programme

MBA TQM International - Ευρωπαϊκό Πρόγραμμα Μεταπτυχιακών Σπουδών στη Διοίκηση Επιχειρήσεων – Ολική Ποιότητα με διεθνή προσανατολισμό (MBA TQM Int)

Department

Σχολή Οικονομικών, Επιχειρηματικών και Διεθνών Σπουδών. Τμήμα Οργάνωσης και Διοίκησης Επιχειρήσεων

Number of pages

123

Language

Greek

URI

https://dione.lib.unipi.gr/xmlui/handle/unipi/16275
http://dx.doi.org/10.26267/unipi_dione/3697

Collections

Τμήμα Οργάνωσης και Διοίκησης Επιχειρήσεων

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Except where otherwise noted, this item's license is described as
Αναφορά Δημιουργού-Μη Εμπορική Χρήση-Όχι Παράγωγα Έργα 3.0 Ελλάδα