Συν-ανταγωνισμός και ο κλάδος του ελαιόλαδου στην Ελλάδα
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Keywords
Συν-ανταγωνισμός ; Στρατηγικό μάνατζμεντ ; Στρατηγική ΠΑΚΤΕ ; Κλάδος ελαιόλαδου ; Ελλάδα ; Θεωρία παιγνίων ; Ανταγωνισμός ; ΣυνεργασίαAbstract
The business world in which companies operate is fraught with risks and subject to significant changes that push companies into a constant war for survival. Companies that accept and adapt to these changes and do not remain inert to these changes ensure their survival and defeat their competitors. The thematic framework of strategy remains at the forefront of the business world's vitality and is their compass in the vast landscape they traverse daily to achieve their purpose. In pursuit of survival, businesses are often forced to partner with competitors for the prosperity of the industry in which they operate and increase their profits by creating win-win conditions between competitors. The above proposition is at the core of coopetition. The contribution of game theory and, by extension, the PARTS strategy takes on a crucial role in the light of coopetition and the decision-making of each firm. The PARTS strategy is a useful tool when a player participates in the game, allowing him to change the game to his advantage. Considering the above, a survey of the olive oil industry in Greece and the current dewdrops taking place within it is conducted. Also, some examples of companies in this industry that have engaged in coopetition practices are given. In conclusion, the findings of the above are drawn as a whole. In order to facilitate the understanding of the content of the thesis, the overall structure of the thesis is then presented, as well as a discrete reference to the issues that will be exposed within each chapter. The organisation of the presentation follows the following layout:
Chapter 1 introduces the reader to the conceptual and historical context of strategy and strategic management in synchrony with the development of the key elements of strategy. Chapter 2 conducts an analysis of coopetition and its individual elements. The forms of coopetition and the value network with its individual participants are identified. Besides, an introduction to the world of game theory is carried out. Chapter 3 discusses the PARTS strategy and its influence on games, as well as the analysis of the individual elements of the strategy. Chapter 4 presents Total Quality Management and the principles that underpin it in parallel with gaining a competitive advantage through them. Chapter 5 is devoted to a review of the olive oil sector in Greece. Chapter 6 develops some cases of coopetition actions between companies within the scope of the olive oil industry. Chapter 7 draws the conclusions of the thesis.
Postgraduate Studies Programme
Ευρωπαϊκό Μεταπτυχιακό Πρόγραμμα Σπουδών στη Διοίκηση Επιχειρήσεων – Ολική Ποιότητα (ΕΜΠΣ.ΔΕ-ΔΟΠ)Department
Σχολή Οικονομικών, Επιχειρηματικών και Διεθνών Σπουδών. Τμήμα Οργάνωσης και Διοίκησης ΕπιχειρήσεωνNumber of pages
151Language
GreekCollections
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Αναφορά Δημιουργού-Μη Εμπορική Χρήση-Όχι Παράγωγα Έργα 3.0 Ελλάδα
Αναφορά Δημιουργού-Μη Εμπορική Χρήση-Όχι Παράγωγα Έργα 3.0 Ελλάδα