Εταιρική κοινωνική ευθύνη και αποδοτικότητα οικονομικών μονάδων

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Keywords
Εταιρική κοινωνική ευθύνη ; Αποδοτικότητα ; Οικονομικές μονάδες ; Οικονομική απόδοση ; Τιμή μετοχήςAbstract
In the modern period in Greece, as in many developed and non-developed countries, you are researching more and more, the effect of Corporate Social Responsibility, on the financial performance of businesses. For this purpose, many studies have been conducted and published in many journals by various scholars around the world, on its effect on the performance of economic units, with differing opinions. The main objective of this work is: to determine the concept of Corporate Social Responsibility and how it can affect the financial performance of companies. The analysis will be carried out with the help of the theoretical and empirical literature that exists on the subject, as well as an empirical study with the study of 30 positive announcements of 7 companies on the Greek stock market. The researches that have been carried out mostly show a positive relationship, but also that in various cases it depends on various factors. In the first part of the paper, a framework will be presented that will try to explain Corporate Social Responsibility and in the second part, the literature review will be presented, which will examine the relationship with CSR and the performance of companies of different industries and of different sizes.